Define a minimum viable website that is still useful
Reduce the feature list without removing the information and working details visitors need.
Read the guideTHE FIELD NOTES / AN EVER-GROWING LIBRARY
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Jump to footer ↓Reduce the feature list without removing the information and working details visitors need.
Read the guideMeasure a real page, remove unnecessary work, and verify that the improvement helps visitors.
Read the guideChoose consistent criteria, explain the trade-offs, and make your evidence easy to inspect.
Read the guideVerify the right property, inspect a representative page, and read early data without overinterpreting it.
Read the guideCombine a fair comparison, visible commercial disclosure, and a clear path to the official offer.
Read the guideVerify receipt, validation, failures, privacy, and the experience on mobile and with a keyboard.
Read the guideChoose an outcome a visitor can understand, then measure it without confusing activity with progress.
Read the guideMake something worth referencing, share it where it belongs, and respect the people you contact.
Read the guideKeep advertising distinct from navigation, downloads, and useful content, especially on small screens.
Read the guideIdentify what matters, protect the copies, and test recovery rather than assuming a backup exists.
Read the guideDescribe what you can deliver, label the relationship, and avoid promising results you cannot control.
Read the guideChoose a narrow problem, validate the need, and define delivery and support before accepting payment.
Read the guideTry a shorter search or a different topic. You can also reset the filters to explore the whole library.
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One audience. One useful page. One clear next step. A calmer way to get your idea onto the internet.
Read the guideLESS PLANNING. MORE DOING.
Take the 12-point website launch checklist.
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