Your first website, minus the overwhelm
Work through a specific one-page site brief, decide what not to build, and record evidence with the launch worksheet.
Read the guideFOR THE INDEPENDENT INTERNET
Plan the cost. Explain your page. Check the result. Free, practical tools and worked guides for publishing a small website.
Start where you are. Build at your own pace.
Inputs stay in your browser
Download useful results
Assumptions in plain sight
Useful before monetized.01 / LEAVE WITH SOMETHING USEFUL
No signup. Clear assumptions.
Results you can download and use.
Separate launch spending from renewal costs. Change the assumptions and export the line-item budget.
Use the free toolDraft a clear title and description, inspect a snippet approximation, and download safely escaped HTML.
Use the free toolRecord the results of twelve real checks, keep optional local notes, and export what needs attention.
Use the free toolOur own browser-based utilities, not affiliate destinations. How we build and explain these resources.
02 THE INDEPENDENT INTERNET, ILLUSTRATED
Practical ideas, worked examples,
and a little room for imagination.
Work through a specific one-page site brief, decide what not to build, and record evidence with the launch worksheet.
Read the guideCalculate first-year spending, recurring costs, and a renewal reserve with a downloadable budget and transparent example.
Read the guideSeparate deployment from DNS, understand a real Pages connection failure, and use a before/after verification table.
Read the guide02 THE SHORTLIST, NOT THE RABBIT HOLE
You don’t need every tool.
Just a few that do the job well.
Standard links. No paid placements. Check each provider for current plans and limitations. How we share recommendations
A simple first page
A focused option for a one-page business, portfolio, or idea. Check plan requirements for custom domains and forms.
A home for static sites
Publish a fast, static website without running a server. A useful fit when your site does not need a database.
Room for a growing library
An open-source publishing system for a content-led site. Hosting, updates, and backups are separate responsibilities.
Keep the conversation going
Email publishing and audience tools for creators. Start with a clear reason to subscribe, not just another signup box.
Understand search discovery
Google's tool for checking indexing and search performance. Useful data, without a promise of higher rankings.
Keep your analytics focused
A privacy-focused analytics option. Compare its current plans and privacy documentation with what you actually need.
03 A LITTLE PERSPECTIVE
Curious what display ads could bring in? Play with the numbers before you build your plans around them.
Understand the ways to earnAn illustration, not a promise.
Real earnings can be lower — or zero.
LESS PLANNING. MORE DOING.
Take the 12-point website launch checklist.
A small nudge in the right direction. No inbox required.