FOR THE INDEPENDENT INTERNET

Small website.
Big possibility.

Plan the cost. Explain your page. Check the result. Free, practical tools and worked guides for publishing a small website.

Start where you are. Build at your own pace.

Abstract paper-cut forms: an open cobalt loop, a broad coral curve, and an ochre disk balanced with fine green lines.A LITTLE CORNER OF THE INTERNET. MADE BY YOU.

Inputs stay in your browser

Download useful results

Assumptions in plain sight

Useful before monetized.

01 / LEAVE WITH SOMETHING USEFUL

Do the next
small thing.

No signup. Clear assumptions.
Results you can download and use.

Our own browser-based utilities, not affiliate destinations. How we build and explain these resources.

02 THE INDEPENDENT INTERNET, ILLUSTRATED

A field guide for
making it your own.

Practical ideas, worked examples,
and a little room for imagination.

Explore 14 illustrated guides

02 THE SHORTLIST, NOT THE RABBIT HOLE

Good tools.
Fewer open tabs.

You don’t need every tool.
Just a few that do the job well.

6 useful starting points

Standard links. No paid placements. Check each provider for current plans and limitations. How we share recommendations

Build

Carrd

A simple first page

A focused option for a one-page business, portfolio, or idea. Check plan requirements for custom domains and forms.

Publish

WordPress

Room for a growing library

An open-source publishing system for a content-led site. Hosting, updates, and backups are separate responsibilities.

Publish

Kit

Keep the conversation going

Email publishing and audience tools for creators. Start with a clear reason to subscribe, not just another signup box.

Measure

Plausible

Keep your analytics focused

A privacy-focused analytics option. Compare its current plans and privacy documentation with what you actually need.

03 A LITTLE PERSPECTIVE

Put a number
on your what if.

Curious what display ads could bring in? Play with the numbers before you build your plans around them.

Understand the ways to earn

An illustration, not a promise.
Real earnings can be lower — or zero.

The back-of-a-napkin calculator

USD / MONTH
Revenue assumptions
Page loads, not unique visitors.
Revenue per 1,000 pageviews.
Hosting, tools, and other costs.
Illustrative ad revenue$50/ month
After your costs$40before tax & your time

Pageviews ÷ 1,000 × page RPM. Assumes the entered RPM across all pageviews; actual ad coverage and rates vary. Figures are not market benchmarks.

LESS PLANNING. MORE DOING.

A good idea deserves
a first draft.

Take the 12-point website launch checklist.
A small nudge in the right direction. No inbox required.

Get the free checklist (text file)